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Research papers

The effect of past purchase behaviour on consumers' coupon redemption probabilities

Coupons are one form of Sales Promotions which have experienced a dramatic growth in most countries during the past 10 years. Studies conducted by commercial market research companies such as AC Nielsen provide ample evidence of this trend. One...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Pascale G. Quester
June 15, 1991
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Citation

Quester, P. G. (1991a, June 15). The effect of past purchase behaviour on consumers' coupon redemption probabilities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-effect-of-past-purchase-behaviour-on-consumers-coupon-redemption-probabilities